Quesnel workshop: Online Marketing Resources for Heritage Tourism Operators
On February 3, 2012 come to join us in the city of Quesnel Council Chambers for the third in a series of 3 BC Museum Association workshops aimed at giving heritage tourism operator access to online strategies to increase visitors to your attractions.
Only 16 spots are available, so please be sure to register soon!
Where and When
Where: Quesnel City Council Chambers
When: Friday, February 3, 2012
Time: Part 1 Morning Session 9:30 – 11:00 am
Part 2 Afternoon Session 1:00 – 3:30 pm
Cost: No Charge
- After participating in these workshops you will:
- Understand the different online marketing channels including Social media
- Understand which online opportunities can be most effective for your operation
- Be able to interpret your web stats in an actionable manner
- Have created a high-level online marketing plan for your operation
This one-day event will have two 90-minute sections:
Part 1: Morning presentation by Rob Cooper, marketing professional and founder of PlusROI Online Marketing
Part 2: Afternoon workshop facilitated by Rob Cooper where small groups brainstorm and identify practical webmarketing strategies for each participant (This is a day-long event)
Web Site Optimization:
Make sure your web site gets visitors to take action
Practical Social Media Strategies:
Simple steps to gain Social traction and deepen visitor engagement
Learn simple steps to understand key online indicators
Search Engine Optimization:
How to optimize your site to ensure potential visitors can find you
QR Codes and Mobile Strategies:
Take advantage of mobile trends now and in the future.
Online Advertising Case Studies:
Study practical, affordable and effective strategies for advertising online
Follow-up webinar in February
This workshop will be supported by a follow up Webinar in February presented by HTA.
We look forward to seeing you in Nanaimo!
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This workshop is being offered with generous support from:
BC wilderness and ranching vacations: West Chilcotin
If you’re looking for something out of the ordinary, why not check out the West Chilcotin. It’s about as far-out a place as you can get to in British Columbia, and is rugged and generally overlooked by hordes of tourists that flock to more easily accessible locations.
It’s almost the same tableau Sir Alexander MacKenzie would have seen as he made his way to the Pacific Ocean after crossing the Rocky Mountains in
Most of the West Chilcotin is located on a high interior plateau in the rain shadow extending to the north of the Coast Mountain ranges (themselves standing like a snowy fortress north of Vancouver and the Lower Mainland).
While this elevated plateau is warm and dry in summer, and quite cold in the winter, some parts of the region benefit from the warming influences of the Pacific Ocean – you’ll find the wetter, more rainforest type vegetation typical of the BC coast.
The West Chilcotin area itself is divided into a number of subregions – this interactive map provides more information. Isolated and spectacular Tweedsmuir Park defines the landscape. Says the West Chilcotin Tourism Association:
North Tweedsmuir is only accessible by floatplane or hiking from the Chilcotin side. If you would like more information from Parks you’ll find it here at North Tweedsmuir Park.
South Tweedsmuir Park, which forms the north western boundary of the West Chilcotin, is 506,000 hectares and Highway 20 goes right through the middle of it. However, that’s pretty much the extent of ‘easy’ park access. The rest of the park is pure wilderness and a summer and winter playground for outdoor enthusiasts.
Another spectacular feature of the region is famed Freedom Highway (Hwy 20), which travels down the steep slopes of the interior plateau to Bella Coola and the Pacific Ocean, part of a circle tour that extends to Vancouver Island, and back to the Lower Mainland.. The mostly unpaved road is not for the faint-hearted – here’s some YouTube video of the Heckman’s Pass part of the road.
The original road was almost entirely by using funding and support from local residents.
Of course, since most of the region is so unspoiled and relatively inaccessible, trailriding is extremely popular, as is hiking and wilderness touring, fishing, big game hunting, and kayaking. Mountain biking and bicycle touring are also draws in this part of the province.
So if you’re looking for a BC wilderness or ranching vacation, it’s probably a good idea to talk to the people at the West Chilcotin Tourism Association. The have great information on vacation packages.
And be sure to like their Facebook page!
Barkerville promotes Chinese tourism in BC!
Barkerville and the Guangdong Museum of Overseas Chinese signed a letter that will form the foundation for a successful tour of the Barkerville photographic exhibit:
The exhibit, entitled Who Am I? explores the lives of Chinese migrants who came to Barkerville in the late 19th and early 20th centuries during the gold rush. It is expected to be on display at the Guangdong museum in Guangzhou in the spring of 2013.
It’s a great step forward for Chinese tourism in BC.