Social Media + Online Marketing for Heritage Tourism Operators (Workshop)
Using Online Strategies to Increase Visitors to Your Attraction
Where: Kimberley Conference Centre
When: November 4, 2011
Time: Part 1 Morning Session 9:30 – 11:00 am and Part 2Afternoon Session 1:00 – 3:30 pm
Cost: No Charge
Workshop focus
After participating in these workshops you will:
- Understand the different online marketing channels including Social media
- Understand which online opportunities can be most effective for your operation
- Be able to interpret your web stats in an actionable manner
- Have created a high-level online marketing plan for your operation
This one-day event will have two 90-minute sections:
Part 1: Morning presentation by Rob Cooper, marketing professional and founder of PlusROI Online Marketing
Part 2: Afternoon workshop facilitated by Rob Cooper where small groups brainstorm and identify practical webmarketing strategies for each participant (This is a day-long event)
Workshop Details
Web Site Optimization:
Make sure your web site gets visitors to take action
Practical Social Media Strategies:
Simple steps to gain Social traction and deepen visitor engagement
Web Analytics:
Learn simple steps to understand key online indicators
Search Engine Optimization:
How to optimize your site to ensure potential visitors can find you
QR Codes and Mobile Strategies:
Take advantage of mobile trends now and in the future.
Online Advertising Case Studies:
Study practical, affordable and effective strategies for advertising online
Follow-up webinar in January
This workshop will be supported by a follow up Webinar in January presented by HTA.
To register, contact HTA at:info@timetravelbc.com
We look forward to seeing you in Kimberley!
This workshop is being offered with generous support from:
